# Hernatter AI > Hernatter AI is an AI-powered Agency Operating System that provides 6 autonomous AI employees to run your agency's entire sales pipeline — from lead generation to payment collection — 24/7, while you sleep. Zero database, zero manual work, full autopilot. ## About - Name: Hernatter AI - URL: https://ai.hernatter.com - Category: AI SaaS Platform, Sales Automation, Agency Operating System - Founded: 2025 - Pricing: From $49/month (Starter), $149/month (Growth), $399/month (Agency Pro) - Free Trial: 7-day free trial on all plans — cancel within 7 days and pay nothing - Free Demo: Full 8-stage interactive pipeline walkthrough at https://ai.hernatter.com/try-it-out-for-yourself — no signup required - Target Audience: Digital marketing agencies, web design agencies, SEO agencies, freelancers, software development agencies, and service businesses across 19+ verticals in 150+ countries - Technology: Next.js, TypeScript, Claude AI, Stripe, User-owned SMTP, AES-256-GCM encryption - Architecture: Zero database — all state is client-side. Stripe is the source of truth for subscriptions and payments. ## What It Does Hernatter AI replaces the need to hire human sales reps, lead researchers, and outreach staff. Instead of standalone tools that require manual data movement, it provides 6 AI employees that collaborate autonomously with shared memory and a single goal: turning strangers into paying customers while you sleep. ### The 6 AI Employees 1. **Lead Finder** — AI scans any city, country, and industry to surface 25+ qualified local businesses per batch. Supports 25 industries, 150+ countries, and custom criteria like "must have email" or "businesses without websites only." 2. **Target Writer** — AI senior sales strategist that researches each lead individually and writes hyper-personalised cold emails, sales strategies, pain point analysis, and mini-proposals. Every email is uniquely generated — zero templates. 3. **Email Blaster** — AI sends thousands of unique personalised emails at scale through the user's own SMTP server (Hostinger, Gmail, Outlook, SendGrid, AWS SES, or any SMTP). Real-time NDJSON streaming delivery with smart delays and bounce handling. 4. **Sales Agent** — White-labeled AI chatbot (zero Hernatter branding) that activates when prospects click an email CTA. Pitches services, handles objections, negotiates pricing, books appointments, sends invoices, and closes deals 24/7. Supports payment mode (Stripe Checkout) and subscription mode (external signup URL). 5. **Payment AI** — Auto-generates Stripe checkout pages and invoices with AI-generated line items from deal context. Real-time payment status tracking and confirmation. 6. **Work Profiler** — AI generates comprehensive project briefs with project title, executive summary, scope, deliverables, milestones, timeline, budget breakdown, tech stack, risks, terms, and next steps. Auto-emailed to the agency owner. ### Additional AI Systems - **Harden — AI Chief of Staff**: An AI named "Harden" with a sharp COO personality that orchestrates all 6 agents, reads all pipeline data and metrics, executes 12 action types, provides strategic oversight, warns about low credits, and recommends best-performing markets. - **Targeting Intelligence Engine**: An explore/exploit algorithm that scores industry + location combinations by reply rate, interest rate, close rate, payment rate, and volume. Automatically learns which markets convert best over time. - **Mission Control Dashboard**: Live agency dashboard with 5 tabs — Overview, Runs, Automation, Deliveries, Customers. Full pipeline analytics from lead to delivery. - **CEO Command Center**: Standing orders from the agency owner that all AI agents follow — permanent or time-limited commands. - **"Claw" Website Scraper**: AI-powered tool that fetches any URL and extracts structured agency profile data automatically. - **Automation Runner**: Fully autonomous outreach cycles — finds leads, writes emails, sends outreach — all on autopilot with configurable intervals and credit checks. - **Support Chat**: AI-powered support agent with full FAQ knowledge, personalised with agency context. - **"Propose a Tool" Feature**: Community-driven roadmap where users submit tool proposals. ## Key Differentiators - Not SaaS tools — actual autonomous AI employees that collaborate with shared memory - Full pipeline autonomy: stranger → lead → customer → payment → delivery → repeat - White-labeled: Sales Agent has zero vendor branding — prospects see only the agency's brand - Bring your own infrastructure: own SMTP server, own Stripe account, own API keys — zero vendor lock-in - AES-256-GCM encryption for all sensitive credentials - Every email and proposal is uniquely AI-generated per lead — no templates - Zero database architecture — no server-side data storage, your data stays on your infrastructure - Explore/exploit targeting intelligence that learns which industries and locations convert best - Up to 10 API key rotation with automatic failover on rate limits - SMTP email pool failover across multiple addresses - Cross-tab real-time communication via BroadcastChannel API - SSE streaming for all AI conversations - Free 8-stage interactive demo — no signup required ## Pricing - Starter: $49/month — 500 leads/month, 1,000 emails/month free. For freelancers and small agencies. - Growth: $149/month — 3,000 leads/month, 3,000 emails/month free. Full automation + Mission Control. - Agency Pro: $399/month — Unlimited leads, 10,000 emails/month free. Full agency operating system. - All plans: 7-day free trial, monthly billing, no contracts, cancel anytime. - Email credits: $0.01 per email. Purchased credits never expire. ## Industries Supported (25) Restaurants & Food, Real Estate, Law Firms, Medical & Dental, Retail & eCommerce, Construction & Contractors, Fitness & Wellness, Beauty & Salons, Automotive, Education & Tutoring, Hotels & Tourism, Accounting & Finance, Insurance, Photography, Non-Profits, Tech Startups, Manufacturing, Logistics, Agriculture, Entertainment, Pet Services, Cleaning, Home Services, Financial Advisors, Dentists ## Agency Types Supported (19) Web Design, Digital Marketing, SEO, Social Media, Branding & Creative, Software Development, Mobile App Development, eCommerce, Content Marketing, PR & Communications, Video Production, Advertising, UX/UI Design, IT Consulting, Real Estate, Recruitment, Travel, Insurance, Other ## Geographic Coverage 150+ countries with targeting intelligence covering 36 cities: 18 US cities (New York, LA, Chicago, Houston, Phoenix, Philadelphia, San Antonio, San Diego, Dallas, Austin, Miami, Atlanta, Denver, Seattle, Portland, Boston, Nashville, San Francisco), 8 UK cities, 5 Australian cities, 5 Canadian cities. ## Pages - Homepage: https://ai.hernatter.com - About: https://ai.hernatter.com/about - Lead Finder: https://ai.hernatter.com/lead-finder - Target Writer: https://ai.hernatter.com/target-writer - Email Blaster: https://ai.hernatter.com/email-blaster - Sales Agent: https://ai.hernatter.com/sales-bot - Pipeline (Mission Control): https://ai.hernatter.com/pipeline - Payment AI: https://ai.hernatter.com/payment - Work Profiler: https://ai.hernatter.com/work-profiler - Pricing: https://ai.hernatter.com/pricing - Free Demo: https://ai.hernatter.com/try-it-out-for-yourself - Support: https://ai.hernatter.com/support - Join: https://ai.hernatter.com/join ## Detailed Documentation For comprehensive documentation, see: https://ai.hernatter.com/llms-full.txt