# Hernatter AI — Complete Documentation

> Hernatter AI is an AI-powered Agency Operating System that provides 6 autonomous AI employees to run your agency's entire sales pipeline — from lead generation to payment collection — 24/7, while you sleep. Zero database, zero manual work, full autopilot.

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## Platform Overview

| Field | Detail |
|---|---|
| Name | Hernatter AI |
| Website | https://ai.hernatter.com |
| Category | AI SaaS Platform, Sales Automation, Agency Operating System |
| Launch Year | 2025 |
| Pricing | $49/month — $399/month (7-day free trial on all plans) |
| Target Users | Agencies, freelancers, and service businesses across 19+ verticals in 150+ countries |
| Tagline | "Hire AI Employees to Run Your Agency" |
| Technology | Next.js, TypeScript, Claude AI (Anthropic), Stripe, User-owned SMTP |
| Security | AES-256-GCM encryption for all credentials |
| Architecture | Zero database — all state is client-side, Stripe is source of truth for payments |
| AI Model | Claude (Anthropic) with up to 10-key API pool rotation and automatic failover |
| Deployment | Vercel |
| PWA | Installable as a Progressive Web App |

---

## Problem Hernatter AI Solves

Agencies and freelancers spend 60–80% of their time on sales activities: finding leads, writing cold emails, following up, negotiating deals, collecting payments, and generating project briefs. Hiring a human sales representative costs $3,000–$5,000/month and still requires constant management oversight.

Hernatter AI replaces this entire workflow with 6 AI employees that operate 24/7 without supervision, starting at $49/month. The platform handles everything from discovering qualified prospects to delivering signed project briefs — fully autonomously.

---

## The 6 AI Employees

### 1. Lead Finder (https://ai.hernatter.com/lead-finder)

The Lead Finder AI employee scans the web to discover qualified local businesses matching your ideal client profile. It supports targeting by:

- **Country** — 150+ countries including US, UK, Australia, Canada, Germany, France, UAE, India, Nigeria, South Africa, and many more
- **City/State** — Drill down to specific metro areas, states, or regions
- **Industry** — 25 industries including restaurants, real estate, law firms, medical, retail, construction, fitness, beauty, automotive, education, hotels, accounting, insurance, photography, non-profits, tech startups, manufacturing, logistics, agriculture, entertainment, pet services, cleaning, home services, financial advisors, and dentists
- **Custom criteria** — Requirements like "must have a phone number", "must have an email", "businesses without websites only"

Each batch returns 25+ leads with business name, industry, location, contact email, phone number, and website. Results can be exported as CSV or passed directly to the Target Writer.

### 2. Target Writer (https://ai.hernatter.com/target-writer)

The Target Writer AI employee acts as a senior sales strategist. For each lead, it:

- Researches the business individually using all available data
- Builds a detailed company profile with pain points and opportunities
- Writes a hyper-personalised cold email (uniquely AI-generated — zero templates)
- Creates a mini sales proposal with headline, pain point analysis, proposed solution, deliverables, and call-to-action
- Generates an enriched Sales Agent CTA link with all proposal data embedded as a base64url token
- Exports enhanced lead data as CSV with strategy and email columns

The Target Writer processes leads in batches with automatic retry on failures.

### 3. Email Blaster (https://ai.hernatter.com/email-blaster)

The Email Blaster AI employee handles mass email delivery through a 4-step flow:

1. **Import** — Drag-and-drop CSV import or auto-loaded from Lead Finder/Target Writer
2. **Compose** — AI writes a unique email per lead with a Sales Agent CTA link embedded
3. **Send** — NDJSON streaming delivery via the user's own SMTP server with smart delays and bounce handling
4. **Results** — Real-time per-email delivery tracking showing sent, failed, and bounced

Supports: Hostinger, Gmail, Outlook, Yahoo, SendGrid, AWS SES, and any standard SMTP server. Features SMTP email pool failover across multiple email addresses for automatic rate-limit handling.

Uses a credit system: plans include free monthly credits, and additional credits can be purchased at $0.01 per email ($1 per 100). Purchased credits never expire.

### 4. Sales Agent (https://ai.hernatter.com/sales-bot)

The Sales Agent is a white-labeled AI chatbot that activates when a prospect clicks the CTA link in a cold email. The link contains a base64url-encoded context token carrying all lead data + the personalised proposal — so the Sales Agent knows everything about the prospect without any server-side storage.

Key capabilities:

- **Context-aware** — Greets the prospect by name, knows their business, pain points, and the exact proposal
- **Qualifies leads** — Asks qualifying questions to understand specific needs
- **Pitches services** — Presents the agency's offerings based on the prospect's pain points
- **Negotiates pricing** — Handles pricing discussions, objections, and counteroffers with floor/ceiling/average enforcement
- **Books appointments** — Schedules meetings and sends confirmation emails to both parties
- **Sends invoices** — Generates branded invoice emails with payment schedules and installment breakdowns
- **Closes deals** — Sends Stripe payment links to finalize sales
- **Operates 24/7** — Never sleeps, never takes a day off, handles unlimited concurrent conversations

**Two Close Modes:**
1. **Payment mode** (default): Sales Agent negotiates price → creates Stripe Checkout → Work Profiler generates project brief
2. **Subscription mode**: Sales Agent pitches → directs prospect to an external pricing/signup URL

**White-labeling:** The Sales Agent has absolutely zero Hernatter AI branding. Prospects only see the agency's name, brand, and services. The AI never acknowledges being Claude, Anthropic, or any other AI system — it always identifies as the agency's AI assistant.

**Anti-fraud protection:** The Sales Agent cannot self-verify payments. Payment confirmation requires a system-level message injected by the platform after Stripe webhook verification. If a customer claims "I already paid" without genuine confirmation, the agent politely redirects them to the payment button.

### 5. Payment AI (https://ai.hernatter.com/payment)

The Payment AI employee handles financial transactions:

- Creates customised Stripe Checkout pages with AI-generated line items based on the deal negotiation
- Supports the agency's own Stripe keys (encrypted with AES-256-GCM) or Hernatter's default Stripe
- Generates inline payment cards within chat conversations
- Polls Stripe for real-time payment status
- Confirms successful payments and triggers the Work Profiler stage
- Fully automated invoicing and payment collection

### 6. Work Profiler (https://ai.hernatter.com/work-profiler)

The Work Profiler AI employee generates comprehensive project briefs after a deal is closed:

- **Project title** and executive summary
- **Scope of work** with detailed deliverables
- **Milestones and timeline** with specific dates
- **Budget breakdown** with line items
- **Technical requirements and tech stack**
- **Risk assessment** and mitigation strategies
- **Terms and conditions**
- **Next steps** and action items

Briefs auto-fill from pipeline context and Sales Agent chat transcripts. They honour all promises and pricing discussed during the sales conversation. Completed briefs are automatically emailed to the agency owner as professional HTML.

---

## Additional AI Systems

### Harden — AI Chief of Staff

An AI assistant named "Harden" with a sharp COO personality that serves as the agency's Chief of Staff:

- **Reads everything** — Pipeline data, customer journeys, automation status, credit balances, CEO commands, targeting performance, all metrics
- **Speaks as a team member** — Uses "we", "our", "us" (never "your agency") because Harden is part of the team
- **Executes 12 action types directly from the chat:**
  1. Find leads (specify industry, location, criteria)
  2. Write personalised emails for leads
  3. Send email campaigns
  4. Process pipeline data
  5. Pitch to specific leads
  6. Send pricing to prospects
  7. Run automation cycles
  8. Pause automation
  9. Start automation
  10. Change targeting (industry, location, scope)
  11. Add CEO commands (standing orders for all agents)
  12. Email the CEO with reports and updates
- **Proactive intelligence** — Warns about low credits, suggests actions for idle pipelines, recommends doubling down on high-performing markets, identifies trends
- **Strategic oversight** — Analyses which industries and locations convert best and recommends targeting adjustments

### Targeting Intelligence Engine

An explore/exploit algorithm that learns which industry + location combinations convert best:

- **Scoring weights:** Reply rate (15%), Interest rate (25%), Close rate (30%), Payment rate (20%), Volume bonus (10%)
- **Exploration decay:** With less than 1,000 total leads, 60% exploration chance. At 2,000 leads, approximately 35%. At 5,000+ leads, approximately 15% (minimum floor). This means the system starts by broadly testing different markets and gradually focuses on what works.
- **Coverage:** 25 industries × 36 cities across US (18 cities), UK (8 cities), Australia (5 cities), Canada (5 cities)
- **Country-scoped:** Exploration respects the agency's configured geographic scope (global, country, state, or city)
- **Weighted exploitation:** Higher-scoring combinations are more likely to be selected

### Mission Control Dashboard (https://ai.hernatter.com/pipeline)

A live agency dashboard with 5 tabs:

- **Overview** — Aggregated metrics: leads found, emails sent, emails failed, replies received, interested prospects, deals closed, payments collected, revenue total, work delivered
- **Runs** — History of all automation runs with per-run stats
- **Automation** — Start/stop autonomous outreach cycles, configure targeting and intervals
- **Deliveries** — Track project delivery status for closed deals
- **Customers** — Full customer journey tracking with status flow: Lead → Contacted → Replied → Interested → Deal → Paid → Delivered

### CEO Command Center

Standing orders from the agency owner that all AI agents follow:

- Commands can be **permanent** (always active) or **time-limited** (auto-expire after a set duration)
- Command statuses: Active, Paused, Completed
- Examples: "Always mention our 10-year track record", "Focus on restaurants in Miami this week", "Offer 15% discount for this month"
- All agents receive active commands as part of their context via the Agency Brain

### Automation Runner

A singleton automation engine that runs continuous autonomous outreach cycles:

1. **Targeting** — AI Autopilot or Targeting Intelligence picks the best industry + location combination
2. **Finding** — Lead Finder discovers 25+ qualified prospects
3. **Writing** — Target Writer profiles each lead and writes personalised emails (batched with retry, 2 at a time, 1.5s delay)
4. **Sending** — Email Blaster sends all emails via NDJSON streaming through the user's SMTP
5. **Cycling** — Waits for the configured interval, then starts the next cycle

Features: Credit and quota checks, configurable cycle intervals, auto-approve mode, cross-tab BroadcastChannel events, CustomEvent dispatching, resume-on-page-load via AutomationGuard.

### "Claw" Website Scraper

An AI-powered tool that fetches any website URL and extracts structured agency profile data:

- Strips HTML to plain text (max 12,000 characters)
- Feeds the text to Claude AI to extract: agency name, type, services offered, pricing, description, target audience, location, and contact information
- Used in Settings to auto-fill the agency profile from a website URL in one click

### Support Chat (https://ai.hernatter.com/support)

A full-page AI support agent that:

- Knows all platform features, pricing, and FAQs
- Personalised with the agency's context and current configuration
- Provides suggested questions for quick access
- Maintains persistent chat history
- Uses SSE streaming for real-time responses
- Links directly to relevant platform pages

### Free Demo / Trial System (https://ai.hernatter.com/try-it-out-for-yourself)

A full 8-stage interactive pipeline walkthrough without requiring a subscription:

1. **Setup** — Configure agency profile
2. **Lead Finder** — Find up to 5 real leads
3. **Target Writer** — AI writes personalised emails for discovered leads
4. **Email Blaster** — Send 1 real email to the user's own inbox as a demo
5. **Sales Agent** — Preview the AI sales chatbot experience
6. **Payment AI** — See how Stripe checkout generation works
7. **Work Profiler** — Preview AI-generated project briefs
8. **Results** — Summary of the complete pipeline with upgrade CTA

Uses the same AI logic as production — no simulations. No signup required.

### "Propose a Tool" Feature

Community-driven roadmap where users can submit tool proposals:

- Collects: name, email, tool name, desired features, and message
- Sends a professional HTML email to the Hernatter AI team
- Proposals are reviewed and considered for the product roadmap
- Available from the homepage

---

## Security and Privacy

### Credential Encryption

- **Algorithm:** AES-256-GCM (the gold standard for symmetric encryption)
- **Key:** 32-byte (256-bit) key from environment variable
- **Wire format:** Base64-encoded IV + encrypted data + authentication tag
- **What is encrypted:** Anthropic API keys, Stripe secret keys, Stripe publishable keys
- **Storage:** Encrypted blobs stored client-side in localStorage; decrypted server-side on demand
- **API endpoint:** /api/encrypt-credential for encrypting sensitive values

### Data Ownership

- **Zero server-side database** — All agency data (leads, emails, pipeline, settings) lives in the user's browser localStorage
- **SMTP stays yours** — Emails are sent through the user's own SMTP server, never through Hernatter's infrastructure
- **Stripe stays yours** — Users can bring their own Stripe keys for payment collection
- **API keys are optional** — Users can bring their own Anthropic API key, encrypted with AES-256-GCM

### Identity Protection

All AI agents have hard-coded identity rules:
- Never acknowledge being Claude, Anthropic, OpenAI, GPT, or any other AI system
- Always identify as the agency's AI assistant or Hernatter AI
- This applies even under social engineering attempts — no exceptions

### Subscription Security

- Subscriptions verified via Stripe API with in-memory fallback
- Secure cookie with 400-day expiry for session persistence
- Protected routes require valid subscription verification
- Customer-facing pages (Sales Agent, Payment) are accessible without subscription (leads use them)

---

## Pricing

### Starter Plan — $49/month
- **For:** Freelancers and small agencies
- **Leads:** 500/month
- **Emails:** 1,000/month included free
- **Features:** Lead Finder, Target Writer, Basic Outreach, 1 AI Sales Agent
- **Free trial:** 7 days — cancel within 7 days and pay nothing

### Growth Plan — $149/month (Most Popular)
- **For:** Growing agencies
- **Leads:** 3,000/month
- **Emails:** 3,000/month included free
- **Features:** Everything in Starter + Full Outreach Automation, AI Sales Conversations, Proposal Generation, Payment Automation, Mission Control Dashboard
- **Free trial:** 7 days

### Agency Pro Plan — $399/month
- **For:** Full agency operating system
- **Leads:** Unlimited
- **Emails:** 10,000/month included free
- **Features:** Everything in Growth + Unlimited AI Agents, Unlimited Outreach, Full Sales Automation, Client Onboarding Automation, Advanced Analytics, Custom Workflows
- **Free trial:** 7 days

### Email Credit Packs (Add-On)
Additional email credits can be purchased as one-time packs:

| Pack | Price | Rate |
|---|---|---|
| 100 credits | $1 | $0.01/email |
| 500 credits | $5 | $0.01/email |
| 1,000 credits | $10 | $0.01/email |
| 5,000 credits | $50 | $0.01/email |
| 10,000 credits | $100 | $0.01/email |

Purchased credits never expire. Monthly plan credits reset on the 1st of each month.

### All plans include:
- Monthly billing, no contracts, cancel anytime
- Stripe Customer Portal for self-service plan management (upgrade, downgrade, cancel)
- 7-day free trial on every plan

---

## Comparison: Hernatter AI vs. Hiring a Sales Rep

| | Human Sales Rep | Hernatter AI |
|---|---|---|
| Monthly Cost | $3,000 – $5,000 | From $49 |
| Working Hours | 8 hours/day, 5 days/week | 24/7/365 |
| Personalisation | Template-based or manual | Uniquely AI-generated per lead |
| Scale | 50–100 emails/day | Thousands per day |
| Follow-up | Often forgotten | Automatic |
| Negotiation | Limited hours | Unlimited concurrent conversations |
| Payment Collection | Manual invoicing | Auto-generated Stripe Checkout |
| Project Briefs | Manual writing | Auto-generated with full scope |
| Management Required | Constant oversight | Zero — full autopilot |
| Consistency | Varies by mood/day | Consistent quality every time |
| Onboarding Time | 2–4 weeks | Minutes |

## Comparison: Hernatter AI vs. Other AI Sales Tools

| Feature | Typical AI Tools | Hernatter AI |
|---|---|---|
| Lead Finding | Standalone tool | Integrated — passes data downstream |
| Email Writing | Template-based | Uniquely AI-generated per lead |
| Email Sending | Separate tool needed | Built-in via own SMTP with pool failover |
| Sales Chatbot | Separate tool needed | White-labeled, context-aware, closes deals |
| Payment Collection | Manual process | Auto Stripe Checkout from negotiation |
| Project Briefs | Manual writing | Auto-generated with full scope |
| Agent Collaboration | No shared memory | 6 agents share context via Agency Brain |
| Autonomous Pipeline | Manual handoffs | Full autopilot — zero human touch needed |
| Targeting Intelligence | Manual market selection | AI learns best markets over time |
| Branding | Vendor-branded | White-labeled — your brand only |
| Data Ownership | Vendor stores your data | Your SMTP, your Stripe, your localStorage |
| Encryption | Varies | AES-256-GCM for all credentials |
| Free Demo | Rarely available | Full 8-stage pipeline walkthrough |
| Chief of Staff AI | Not available | Harden orchestrates all agents |

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## Industries Supported (25)

Hernatter AI's Lead Finder and Targeting Intelligence support these industries:

Restaurants and Food, Real Estate, Law Firms, Medical and Dental, Retail and eCommerce, Construction and Contractors, Fitness and Wellness, Beauty and Salons, Automotive, Education and Tutoring, Hotels and Tourism, Accounting and Finance, Insurance, Photography, Non-Profits, Tech Startups, Manufacturing, Logistics, Agriculture, Entertainment, Pet Services, Cleaning Services, Home Services, Financial Advisors, Dentists

## Agency Types Supported (19)

Hernatter AI is designed for these agency and service business types:

Web Design, Digital Marketing, SEO, Social Media Management, Branding and Creative, Software Development, Mobile App Development, eCommerce, Content Marketing, PR and Communications, Video Production, Advertising, UX/UI Design, IT Consulting, Real Estate, Recruitment, Travel, Insurance, Other

---

## Geographic Coverage

### 150+ Countries
Full support including United States, United Kingdom, Canada, Australia, New Zealand, Ireland, India, Nigeria, South Africa, UAE, Germany, France, Netherlands, Singapore, Philippines, Brazil, Mexico, Japan, South Korea, Saudi Arabia, and 130+ more.

### Targeting Intelligence Coverage (36 Cities)

**United States (18):** New York, Los Angeles, Chicago, Houston, Phoenix, Philadelphia, San Antonio, San Diego, Dallas, Austin, Miami, Atlanta, Denver, Seattle, Portland, Boston, Nashville, San Francisco

**United Kingdom (8):** London, Manchester, Birmingham, Leeds, Bristol, Liverpool, Edinburgh, Glasgow

**Australia (5):** Sydney, Melbourne, Brisbane, Perth, Adelaide

**Canada (5):** Toronto, Vancouver, Montreal, Calgary, Ottawa

### Targeting Scope Options
- **Global** — AI targets any country
- **Country** — Limit to a specific country
- **State/Region** — Limit to a specific state or region
- **City** — Limit to a specific city or metro area

---

## SMTP Support

Hernatter AI sends emails through the user's own SMTP server. Supported providers:

| Provider | Host | Port |
|---|---|---|
| Hostinger | smtp.hostinger.com | 465 (SSL) |
| Gmail | smtp.gmail.com | 587 |
| Outlook / Microsoft 365 | smtp.office365.com | 587 |
| Yahoo | smtp.mail.yahoo.com | 587 |
| SendGrid | smtp.sendgrid.net | 587 |
| AWS SES | email-smtp.us-east-1.amazonaws.com | 587 |
| Any SMTP | Custom host and port | Custom |

Features:
- SMTP connection testing with real test email delivery
- Email pool failover across multiple addresses (auto-switches on rate limiting)
- Rate limit detection (451, 452, 550 codes)
- Smart delays between sends
- Bounce handling and error tracking

---

## Email Templates

Hernatter AI uses 4 professional HTML email templates:

1. **Appointment Confirmation** — Sent to the customer after the Sales Agent books an appointment
2. **Appointment Notification** — Sent to the agency owner about the new appointment
3. **Sales Agent Email** — General email from the Sales Agent with optional CTA button
4. **Invoice Email** — Branded invoice with payment schedule, installment breakdown, and payment URL

All templates are dark-themed, professional, and branded with the agency's identity.

---

## Customer Journey Tracking

Hernatter AI tracks every prospect through a complete status pipeline:

1. **Lead** — Discovered by Lead Finder
2. **Contacted** — Email sent by Email Blaster
3. **Replied** — Prospect responded
4. **Interested** — Prospect showed interest or engaged with Sales Agent
5. **Deal** — Terms discussed and agreement reached
6. **Paid** — Payment confirmed via Stripe
7. **Delivered** — Project brief generated and work initiated

All stages are visible in Mission Control with per-customer journey tracking, search, filters, and sorting.

---

## Technical Architecture

### Client-Side (Zero Database)
- All pipeline data, leads, emails, settings, and metrics stored in browser localStorage
- No server-side database — Hernatter AI does not store agency data on its servers
- Cross-tab real-time synchronisation via BroadcastChannel API
- CustomEvent dispatching for same-page component communication

### Server-Side
- Next.js App Router with API routes
- Claude AI (Anthropic) for all AI operations
- Up to 10 API key rotation with automatic failover on rate limits (429, 529, 500, 503)
- Exponential backoff: rate limit = 10s + 2s per attempt; other errors = 2s per attempt
- Stripe for subscription management and payment processing
- Nodemailer for SMTP email delivery
- AES-256-GCM for credential encryption
- In-memory stores for payment tracking with Stripe API fallback

### AI Context System (Agency Brain)
Every AI agent receives unified context including:
- Agent's role and position in the 6-agent pipeline
- Full team awareness (who comes before and after)
- Agency profile (name, type, services, pricing, target scope)
- Pipeline memory (total runs, leads found, emails sent, deals closed, revenue)
- CEO commands (standing orders)
- Upstream data from previous agents in the pipeline
- Sales close mode (payment vs subscription)

### Streaming
- **SSE (Server-Sent Events)** for all AI chat endpoints (Sales Agent, Harden, Support)
- **NDJSON (Newline-Delimited JSON)** for email sending progress (real-time per-email results)

---

## Frequently Asked Questions

**Q: What is Hernatter AI?**
A: Hernatter AI is an AI-powered Agency Operating System that provides 6 autonomous AI employees to run your agency's entire sales pipeline — from finding leads to collecting payments. It works 24/7 so you don't have to.

**Q: How does the autonomous pipeline work?**
A: The pipeline has 6 steps: (1) Lead Finder discovers qualified prospects in your target market, (2) Target Writer crafts uniquely personalised emails and proposals for each lead, (3) Email Blaster sends them at scale through your own SMTP, (4) Sales Agent handles conversations, objections, and negotiations when prospects reply, (5) Payment AI collects money via Stripe Checkout, and (6) Work Profiler generates detailed project briefs. All steps can run automatically via the Automation Runner.

**Q: Can I try Hernatter AI for free?**
A: Yes, two ways: (1) All subscription plans include a 7-day free trial — cancel within 7 days and pay nothing. (2) There is a free interactive demo at https://ai.hernatter.com/try-it-out-for-yourself that walks you through the complete 8-stage pipeline without any signup.

**Q: How much does Hernatter AI cost?**
A: Plans start at $49/month (Starter), $149/month (Growth), and $399/month (Agency Pro). All plans are billed monthly with no contracts — cancel anytime. Additional email credits cost $0.01 each and never expire.

**Q: How is Hernatter AI different from other AI sales tools?**
A: Most AI tools are standalone — you manually move data between them. Hernatter AI is an autonomous workforce where 6 agents collaborate with shared memory through the Agency Brain. Lead Finder's discoveries automatically flow to Target Writer, which feeds Email Blaster, which connects to Sales Agent, which triggers Payment AI, which activates Work Profiler. Zero manual handoffs.

**Q: Is the Sales Agent white-labeled?**
A: Yes. When prospects interact with your Sales Agent, they see only your agency's brand — your name, your services, your pricing. There is zero Hernatter AI branding. The AI never reveals that it is powered by Claude or any other AI system.

**Q: Do I need my own email server?**
A: Yes — Hernatter AI sends emails through your SMTP server (Hostinger, Gmail, Outlook, Yahoo, SendGrid, AWS SES, or any SMTP). You own your deliverability, sender reputation, and have no third-party sending limits.

**Q: Can I use my own Stripe account?**
A: Yes. You can bring your own Stripe secret key and publishable key, both encrypted with AES-256-GCM. Payments go directly to your Stripe account.

**Q: Can I use my own AI API key?**
A: Yes. You can bring your own Anthropic API key, encrypted with AES-256-GCM. This gives you full control over your AI usage and billing.

**Q: Is my data safe?**
A: Hernatter AI uses a zero-database architecture. Your data stays in your browser's localStorage — the platform does not store your leads, emails, pipeline data, or client information on any server. SMTP credentials and API keys are encrypted with AES-256-GCM. Stripe handles all payment processing securely.

**Q: How do the AI agents talk to each other?**
A: Every AI agent shares a central context system called the Agency Brain. When Lead Finder discovers a prospect, Target Writer automatically knows the business details. When Sales Agent closes a deal, Payment AI already has the pricing. When Payment AI confirms payment, Work Profiler has the complete deal context. Zero copy-paste, zero manual data movement.

**Q: What is Harden?**
A: Harden is your AI Chief of Staff — a sharp COO personality that orchestrates all 6 AI agents. Harden reads all your pipeline data, metrics, and automation status, then provides strategic recommendations, executes actions directly from chat, warns about low credits, and helps you make better targeting decisions.

**Q: What is the Targeting Intelligence Engine?**
A: It is an explore/exploit algorithm that learns which industry + location combinations convert best for your agency. It starts by broadly testing different markets and gradually focuses your automation on the highest-converting segments based on reply rate, interest rate, close rate, and payment rate.

**Q: What industries does Hernatter AI support?**
A: 25 industries including restaurants, real estate, law firms, medical, retail, construction, fitness, beauty, automotive, education, hotels, accounting, insurance, photography, non-profits, tech startups, manufacturing, logistics, agriculture, entertainment, pet services, cleaning, home services, financial advisors, and dentists.

**Q: What countries does it work in?**
A: 150+ countries. The Targeting Intelligence Engine has deep coverage across 36 cities in the US (18), UK (8), Australia (5), and Canada (5), with custom targeting available for any country, state, or city.

**Q: Can I cancel anytime?**
A: Yes. No contracts, no lock-in. Cancel from your Stripe Customer Portal and retain access until the end of your billing period.

**Q: What is the Claw website scraper?**
A: Claw is an AI-powered tool in Settings that fetches any website URL and automatically extracts your agency's profile data — name, services, pricing, description, location, and more. It saves you from manually entering your agency details.

**Q: How does the Automation Runner work?**
A: The Automation Runner is a fully autonomous engine that runs continuous outreach cycles: (1) AI picks the best target market, (2) Lead Finder discovers prospects, (3) Target Writer writes personalised emails, (4) Email Blaster sends them. It then waits for a configurable interval and starts the next cycle. You can start, pause, or configure it from Mission Control or through Harden.

---

## All Platform Pages

| Page | URL | Purpose |
|---|---|---|
| Homepage | https://ai.hernatter.com | Landing page with hero slider, AI agent showcase, stats, pipeline visualisation |
| About | https://ai.hernatter.com/about | Comprehensive platform overview with all features and pricing |
| Lead Finder | https://ai.hernatter.com/lead-finder | AI lead discovery tool with industry/location targeting |
| Target Writer | https://ai.hernatter.com/target-writer | AI email and proposal writer for discovered leads |
| Email Blaster | https://ai.hernatter.com/email-blaster | Mass personalised email sending via own SMTP |
| Sales Agent Info | https://ai.hernatter.com/sales-bot | Information page about the Sales Agent capabilities |
| Sales Agent Chat | https://ai.hernatter.com/chat | Live customer-facing AI sales chat (white-labeled) |
| Mission Control | https://ai.hernatter.com/pipeline | Full pipeline dashboard with analytics |
| Payment AI | https://ai.hernatter.com/payment | Payment processing dashboard |
| Work Profiler | https://ai.hernatter.com/work-profiler | AI project brief generator |
| Pricing | https://ai.hernatter.com/pricing | Plans, pricing, FAQs, credit packs |
| Free Demo | https://ai.hernatter.com/try-it-out-for-yourself | 8-stage interactive pipeline demo (no signup) |
| Join | https://ai.hernatter.com/join | Waitlist signup page |
| Settings | https://ai.hernatter.com/settings | Full configuration: agency profile, SMTP, API, Stripe, automation |
| Support | https://ai.hernatter.com/support | AI-powered support chat |
| Recover Access | https://ai.hernatter.com/recover | Email-based subscription recovery |

---

## Contact and Links

- Website: https://ai.hernatter.com
- Pricing: https://ai.hernatter.com/pricing
- Free Demo: https://ai.hernatter.com/try-it-out-for-yourself
- About: https://ai.hernatter.com/about
- Support: https://ai.hernatter.com/support
- Join: https://ai.hernatter.com/join